The most impatiently awaited creation of the last 10 years hit the shelves of shops throughout the North America in June ’07. Unlike normal Apple unveilings, the iPhone had a massive pre-launch build up. In the prior weeks there were movies disseminating on Google videos of Steve Jobs’ early unveiling. Normally this doesn’t happen such a long time before an unveiling.
Job’s presentation caused a vast buzz – every single aspect of the presentation video clip was dissected with the exactness you’d expect from a crime scene investigation. I remember seeing one clip on the ‘net that was dissecting the iPhone’s icons using freeze frame stills to try and guess what capabilities the creation might have.
The ground-breaking cell phone went on sale on Friday June 29th 2007 at 6pm and customers were sleeping to increase their chance of getting their hands on an iPhone. At around $500 & $600 $499 and $599 this was one of the most costly mobile phones I’ve ever seen.
The cause for this massively booming launch people reckon was the product of Apple “brain washing” their supporters. I think that those critics are missing something. Apple’s products possess an artistic that you will not come across on any specification list. I don’t think it’s a case of Apple convincing people to buy their stuff – it seems like they make their own minds up.
Apple’s aesthetic quality can’t be taken too lightly. I think that it is perhaps the primary explanation why some people favour a PC above using pen and ink. Eye-candy is the term given to Apple’s magical character – however it seems a bit of a throw-away term.
I have a comparison. Someone wouldn’t start a business with, or get married to someone with whom they just could never get along with, would they? So why should anyone put up with a phone that has the character of an obnoxious teenager; obstinate and unwieldy to handle.
The iPhone I believe be seen in the future to be the turning of the tide and trigger the beginning of the end for poor user interfaces. Apple’s place in the history books my read… “Before the iPhone we had to contort to cell phones, after the iPhone the phone was adapted to us.”